To what extent that's true, Disney knows, and factors it into their decisions. It is
not true that companies are best-off always doing whatever possible to make customers happy. That's a sure-fire way to drive the business into the ground. So assume that what Disney's doing is pretty-close to making their customers happy, to the extent that serves Disney's owners' long-term interests.
Many are customers trying to understand what they're getting with a Disney vacation. It is better to know what you're getting than have a one-sided and therefore inaccurate perspective.
In a different way. I really shouldn't have called your perspective "customer-focused" -- it's really just "customer-biased". When
I say a business is "customer-focused" what I mean is, essentially, that the business comes to understand what their customers are willing to pay for, and comes to understand what and how they should offer their products and services to customers to achieve the best long-term shareholder value. The point of my message was summed up in the one sentence: "Practically nothing is as simple as it seems, ever, with anything." And simply doing what customers want is
not the way to achieve long-term shareholder value.
Customer loyalty, in business, is defined as the customer's willingness to purchase products and services of a specific brand,
at a premium. Customer loyalty is almost completely dead, in this country. I know. I was a customer loyalty analyst for Bell Laboratories for years, and watched loyalty decline precipitously as retail customers become distinctly price-senisitive.
It is the fiduciary responsibility of Disney management to determine precisely how much is necessary to best serve long-term shareholder value, rather than assume that just doing what the customers want will achieve the best result.
Indeed, and something that is positive for customers is not necessarily positive for the business. As a matter of fact, they're essentially unrelated variables.
Or may not, in which case it would be irresponsible -- an explicit violation of the fiduciary responsibility -- for the company to "give a little financially".
And look at all the complaints about the Dining Plan. In the end, the way Disney offers it is the best way for it, long-term. So it is a perfect example -- an example of Disney deciding just how much to give customers, to have the best overall long-term effect. Note how they don't give more than that, even though it would be better for customers.
Business is a discipline of forecasts and averages. On the average, most will. That's sufficient for the business strategy I mentioned to be the best approach. Again, I think you're off-the-mark by making the implication that Disney's perspective on this is wrong because it doesn't give customers the ability to do what they want.
Or order a full-priced meal. While we
speculate, Disney actually
knows, and sets their policies accordingly.
And Lewis thinks it is on the low side. I think you're both wrong.
Again, Disney
knows. I figure if you two disagree, then truth is somewhere in between, so that really lends a lot of credence to that 5% number. Regardless, the policy indicates that the folks who actually
know know that it is enough people to warrant the policy to be the way it is.
Which
means that they must reflect a combination of two factors: Lower
grade offerings than adult meals reflecting lower value (i.e., Sloppy Joe instead of hamburger), and a built-in loss-leader discount.
Or
not. Again, we just
speculate, but Disney actually
knows. My educated guess is that it probably isn't more profitable to make a customer happy and "loyal", as you put it and think of it, than to make the extra $1 on sales of child meals inside the theme parks with burger. Indeed, my guess is that if we see a return of burgers on child menus inside the theme parks, that either we'll see a price increase, or we can attribute it completely to it an increase in that loss-leader discount I mentioned, or a combination of the two.