Pricing is everything to guests and profit is everything to WDW. It's just business.
When I first walked through Storm Along Bay at BCV many years ago, I marveled at the place and said WOW - look at all the rich people who can afford to stay here!
Years later I got tired of paying hotel rates, worked the numbers and bought into BCV to save money on the high end accommodations and stay in a well appointed villa.
Considering the value has doubled since I bought in 2009, I can deal with the price increases but agree, I really don't like them taking away benefits as fast as they are doing in just the last year (e.g.: Magical Express, Magic Bands) while raising prices. Next thing will be banning bringing food into the parks - oh wait, they already did that. Now they removed "Christmas" from MVMCP. So sad.
And yes the average American family who makes about $62,000 needs to save for three years to be able to come here. That just is not right.