Wow, I guess I can take my victory lap for predicting that they were going to be above $200 before MB, but I’m actually still shocked to see that they will be $225 all the way up until 150 points, at which point they become $215.
Even I thought they’d try to get them down closer to $200/pt by the time you reached 200 points. Even more surprising is that the incentives are still basically garbage all the way up to and beyond 1000 points.
DVC needs some buyers to be getting huge contracts to book the 2 bedrooms and TPV rooms.
I have no idea what they were thinking here but I feel like any consumer behavior/marketing psychologist would have advised them to price higher and offer incentives so people feel they are getting a deal. Or even price at $239 and offer a special limited time $14 credit to all existing members (and later first wave buyers) that jumps to $20 at the 150 point level and $25 at the 200 point level.
As they say on shark tank “I’m out.”
(I was always out and already blew my new tower money on VGC resale this year…but if it had been priced like VGF summer fire sale, I probably would have found a way to talk myself back in…)