I'm impressed with the steps Build-a-Bear has taken with this game and anytime I've had issues with game play, they have been responded to. I don't think a lot of VMKers gave this site much of a chance thinking that they'd have to purchase items to play. There is ample to do there without necessarily purchasing anything and players can trade with others for special items. Considering the monthly fees that other games are charging nowadays that come with nothing but virtual perks, I am quite pleased to support this game by purchasing a stuffed animal that is tangible and getting its bonus items for the game.