I've always loved Disney World, and wanted to go back every 3-5 years, but it wasn't until our last trip (November 2005) that I've become ABSOLUTELY ADDICTED. If I could go every 6 months (or less) I would. Here's what happened to make us feel so special.
Our son was celebrating his 7th birthday, and we just happened to mention that it was his birthday in front of one of the staff members. They promptly told us to go to City Hall to get his birthday button and balloon. He was so proud when he came back with my wife (I had stayed with the in-laws and my younger daughter). Now this is the part that is so amazing. I kept a mental note of how often the Magic Kingdom staff members said Happy Birthday to my son, and I think only 1 or 2 didn't mention anything the ENTIRE DAY! He even got extra things in some of the stores and extra service on some of the rides. I don't know if they realize how much this means to people, but it just made our day so special.
Now here's the really cool part. When we were heading down Main Street, the fire marshall noticed his button. He escorted my son over to the barbershop quartet and they sang Happy Birthday to him, even putting two of their hats on his head while they were singing. The fire marshall ended saying "since it's your birthday, you go into any store on Main Street and pick out whatever you want...and your dad will pay for it"
I know I'm making this long, but one other thing that happened was when we went to get an autograph from Mickey. Mickey must have heard us call our son Michael, and wrote this in his autograph book (something like it) "To Michael - Happy Birthday! Love Mickey Mouse". We just about flipped.
Anyway, you did it Disney - you've made me an addict for life. Thanks for starting this thread - I feel so strongly about what they do there, and that they truly are furthering Walt's dream.