lockedoutlogic
DIS Veteran
- Joined
- Apr 26, 2007
Raising prices do impact attendance, but the misconception is some theory that Disney wants attendance to go down. That is not the goal of raising prices. Raising prices is to keep the growth rate from getting out of control. The ultimate problem for Disney is a sell out where there are people left outside the park that would gladly have spent an extra $50 to be inside the park. Even trying to temper growth is difficult because the skyrocketing growth in vacation dollar spending. To truly reduce the number of people would require a ticket price increase so high it would tarnish the Disney image (scary to think about). The sad part is you now have more people who want to go to Disney than they could ever handle. To reduce that number to something they can handle requires some families to be priced out of enjoying Disney.
Excellent points.
What I do have to mention is that Disney parks are at capacity maybe 3-4 days a year on average. The "nut" days.
There is this growing idea that somehow they're "full" and that's an issue.
Not even close. A bigger problem is tempering expectations for the price due to crowds...and that is an angle to them "limiting" via price.
The reality is that while Eisner perhaps over expanded...this current group of bronzers have shorted it.
Quite simply: you can't have double the people you had 25 years ago comfortably while investing in what works out to be about 1 decent attraction per park every 4-5 years...and that is what they have done.
It's been a case where they've possibly "lost" money by being cheap/greedy