I like the idea of paying for fewer crowds and shorter lines as much as the next guy, but these events really stick in my craw.
They started with the Halloween and Christmas parties as a way to draw crowds when they needed them. I get that. Offer extra, charge for it and make money where otherwise wouldn’t. But then it started becoming a cash grab. Celebrating Halloween in August? And 3-4 times per week? As they added more events, and started them early, they also started taking entitlements away and jacking up the prices.
I encourage people to read
this. It’s by Al Lutz from 2019 about everything that was cut from Star Wars. There’s one passage that sticks out to me.
See a familiar name in there? Bob Chapek created an executive position for someone to figure out how to squeeze every penny out of Guests. There is lots more information in this article that shows a corporate culture of money-centric decisions and not Guest-centric decisions.
Between the shrinkflation that has been happening at Disneys Parks & Resorts (e.g., housekeeping every other day at value and moderate resorts, dining plans that include neither a dessert nor the extra snack that was added when dessert was taken away, no more Magical Express,
Genie+ instead of Fastpass, etc.), and a history of moves that feel like money grabs, raising admission prices while charging extra for longer hours at After Hours events continues to make it feel like Disney no longer cares about Guests.
Do I think Disney should have lower base rates on date-based tickets for days with After Hours events? For the reasons I talked about I'll go against the majority and say that yes, I absolutely think they should.