Here in KC, I finally bit the bullet and went to the specialty store. I paid $80 each for 4 different bras. Why? I had been stuffing myself into a 36 DD, when, in fact, I'm a 30G. It's amazing how much better I look and feel. And, how much better my back feels. Plus, like a pp mentioned, I still have all 4 after 2 years and they are going strong. The one I wear the most will need to be replaced soon, but the other 3 could easily last me another 2 years. That, to me, is more of a bargain than the $30 and $40 bras I was buying at VS and throwing away after 6 months to a year, that didn't even fit me anyway.