Ponderer
Mouseketeer
- Joined
- Feb 23, 2017
What is the peak pricing that people are willing to pay? I guess Disney and myself are interested...
Since 2010, Reg ticket prices have increased roughly 50% (math becomes fuzzy as there were new tiers created in that time) and Ap's (Traditional AP's) have increased roughly 70%.
The question becomes, could you see yourself paying 50% and 70% more than today's prices in 8 years? That would put the traditional AP at roughly $1426 and a one day ticket at roughly $172 (no park hopper).....
I will say that for us, we are likely done as Apers. Was fun while it lasted!
Well, there's going to be an upper limit, which is probably why Disney is finding ways to nickel and dime elsewhere. It's been easy for them in the past - when you look at the historical graph, every decade or so, ticket prices have gone up 200-400 percent since 1971. It's an easy, reliable pattern to get sucked into, but it's going to reach a breaking point. Hell, even regular tickets going up 50 percent in 8 years suggests diminishing returns.
We're in the last age of the big ticket price jump, and it's not a surprise that Disney is milking it at this moment. The future of Disney profitability lies in value-added stuff. It has to. Ticket prices don't have much further to bend. Hotels have a little more flexibility based on increasing amenities, but with all the competition in the area, that can only go so far as well.