All of this^
Cake Bake Shops offer several different Afternoon Teas, lots of events like Cake Decorating events, Private Events, special dinners with Santa, Breakfast, Lunch and Dinner, Alcoholic Drinks, Appetizers, Gift Shop, Bakery, Catering ... and they partner with Costco, Tiffany & Co, Pottery Barn, Williams-Sonoma ........... this isn't some winging it, no thought business. I am sure they did more than enough due diligence and have a solid agreement with Disney.
Maybe Tea has not returned to GF because she made an exclusive deal with Disney?
90% of Disney restaurants prices are RIDICULOUS for what you get. Not at all worth it.
But people throw the money at them. This is no different except the atmosphere likely beats out 90% of Disney's restaurants. IF it looks like the pictures the quality of the interior puts Disney to shame.
Most of the arguments here just don't stand up ~ they are based on one's personal opinion and choice. And that is fine, don't go. But to say that it will fail because YOU don't like the prices, you don't like the menu, you don't .....
I guess time will tell, but many folks will be interested in the unique experience that they would have not have access to except at Disney.
NOTE: I rarely do TS anymore at Disney because every time I do I walk out feeling ripped off. I'm not soft on Disney dining. This is finally a unique offering with a beautiful atmosphere ... and prices are on par with the location. Really very perplexed by all the hate energy on this business while so many others in same range offering less have had none.