Accident
DIS Veteran
- Joined
- Jun 13, 2015
What a great way to incrementally increase attendance. Simply leak plausible opening dates with no direct news of an opening day. Get people to gamble on coming early
Actually it's to stop the opposite from happening. If they say something too soon, 1 they have to make the date and 2, people stop coming and booking for after the opening because we're brainwashed into its ok to wait 1-2 years planning your trip. A good example of this was the second version of the iphone. Steve jobs in an interview in november that a new version was coming early the next year. holiday sales completely stopped and now they fight any leak hard because anytime any company says a new thing is coming, the old thing stop being purchased.
it's a very fine line between drumming up excitement and stopping people from buying your current product knowing if they just wait a little longer they get more..
this is why msep went to disneyland, they got excitement and a reason to come until star wars opens. people slowed down coming waiting for it.