ducklite,
I started to save for retirement when I first entered the work force. My grandparents said it was important to save for retirement (they were just getting themselves set into retirement at that time). My grandparent's lifestyle was a modest one, but they always had everything they needed/wanted-no worries. I didn't have a clue about finances, but I saw how they had prepared themselves. I started an IRA when it was first available and then it spurred me on to do more research and learn more and do more planning.
Without having my Grandparents example, I doubt I would have thought about funding retirement in my 20's or even 30's.
I think that parents/grandparents have a huge influence on passing along this type of information to their kids. (Maybe this board might serve to increase awareness and spur folks on to more retirement planning, too.)
-DC
For me it was my parents. My father had a pension, but he could see where the future was headed and told me I'd need to "create my own pension" inside my 401K. Plus, I already had the lesson from both parents of living below my means.
I also agree with Mrs. Pete....there are far more temptations in our world today, making it difficult. Yes, personal responsibility is the key, but too many young people are racking up too much debt. People in general just don't seem to get that because you can "make the payment", doesn't necessarily mean you can afford the item.
And finally, people will spend hours and hours each year planning the family vacation, and yet very few spend ten minutes on figuring out how they'll survive the final 25 or 30 years of their lives. It's all about living for today, having fun right now, instant gratification. Heck, I've seen spreadsheets and detailed economic breakdowns in an effort to show the "break even" point when buying DVC......I mean, Greenspan would be impressed....lol! Pages and pages and pages are dedicated to thinking that process throught. "Should I buy???" is mulled over again and again. And I'm betting that 2/3 of those people haven't given much thought at all to retirement.