Delay in announcing
Genie+ updates are probably tied to Disney figuring out the most profitable way in doing so without alienating a large part of their fan base.
Business wise about profitability, Disney might possibly structure something like this....
Genie+ Update
- Deluxe Resorts - People staying at a deluxe resorts would be able to reserve up to an 3 extra Lightning Lane rides prior to their visit.
- Moderate Resorts - People staying at a moderate resorts would be able to reserve up to an 2 extra Lightning Lane rides prior to their visit.
- Value Resorts - People staying at a value resorts would be able to reserve up to an 1 extra Lightning Lane rides prior to their visit.
- All Guests - Regardless of where you are staying, all guests would still be able to reserve their first Lightning Lane ride at 7:00am the same day of their Park Visit (similar to what is currently available).
To me, the profitable margins for Disney aren't in selling more Genie+ reservations or increasing their daily prices. The area that would increase their margins by a wide range would be to entice people who stay off-site to stay at a Disney owned Value Resort to consider staying at a Value Resorts to get an extra LL the days they get Genie+. Same for making guests who normally stay at Value Resorts to stay at Moderate Resorts, along with guests who normally stay at Moderate Resorts to consider staying at a Deluxe Resorts and for keeping the guests who stay at Deluxe Resorts to continue doing so with maximizing their ability to get extra LL reservations ahead of time.
The extra money for Disney isn't in increasing the prices of their Genie+ service, it's in the price of their Disney Resorts and hoping people would pay A LOT more money in resort fees for the ability to reserve more LL rides.