Disney has demonstrated a tremendous amount of arrogance recently in regards to DVC.
Whether it’s putting a ton of rooms into preferred view categories that have no clear view improvement over standard view rooms (Riviera, VDH, Poly 2), putting 5 and perhaps soon to be 6 resorts on sale at once, the cabins (like 50 different things), or them pretending they have a level of pricing power they clearly, clearly do not have, they have set themselves up to fail spectacularly.
And from over here, it looks like they are in fact failing spectacularly.
Riviera sales have been basically fine, and that’s the best any resort has been doing.
VDH sales have been genuinely, inarguably terrible this year. But they’re still 4X CFW’s monthly sales.
Aulani went on sale more than 14 years ago, and while we can’t see sales, we know generally that they’ve been steadily declining for a decade.
And while I’m confident Poly will do better, @maui22’s daily deed posting hasn’t been spectacular or even great, it’s been basically fine.
If my division at the Fortune 500 company I work at sold 4 products and launched a 5th and the results I delivered by product were more-or-less fine, terrible, unimaginably bad, steady decline, and underwhelming new product launch, I’d be fired. My boss would be fired. My dog would be fired.
DVC is not doing fine. It’s not healthy. It’s wildly underperforming their historical trajectory.
IMO they’ve vastly overestimated their potential market and their pricing power with that market.