I get what you are saying. Breastfeeding has had a complicated history. For the majority of time, that is all that babies ate. If the mom could not produce milk, they found someone who could(wet nurse). With the invention of formula, it has helped so many woman and babies but there was a time, about 50-60 years ago, where the formula companies convinced moms that formula was actually better then nursing. Why nurse, with all of it's hassle, when you can just give your baby this ready made stuff. Now, we know that breast milk is better then formula and it is highly recommended that moms nurse or pump over formula because of the nutritional benefits, especially those first few weeks. I don't see it as a judgement thing but more of a educational aspect since many new parents don't really know how they differ. And yes, you can have the stance that breast is best, and still be OK with those who use formula. I don't see it as shaming at all, but maybe because I don't think it is that big of a deal. I am more for the educational aspect that new moms should be given all of the information so that they can make informed decisions. That is all.