For me it's the perceived value vs direct competitors like Universal. I definitely prefer being able to get unlimited express included with a deluxe resort over there, it's a great deal. Even paying for unlimited express at UO, it's still a better value than PP at MK because you can go on rides multiple times, with the exception of Hagrid's rollercoaster. To get that at WDW you have to book a private tour. UO has been at a disadvantage with only two gates, but that's about to change. Once Epic Universe opens, WDW might have to get more competitive with their pricing or even consider bringing back old perks or promotions, like free dining.