Is this sexist?

[Kooks and Bay Bay]

How about this approach?

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Yes much better. Definitely gives a calming and optimistic vibe.

 

[Neapolitan Ice Cream]

Yes much better. Definitely gives a calming and optimistic vibe.

Excellent. Barking up the right tree

 

[jo-jo]

How about this approach?

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I like the picture, but find the middle line a little hard to read.

 

[jalapeno_pretzel]

Yeah, I like the new approach way better. Feels very calming. I think nature oriented like that is the way to go. I didn't think the original was exactly sexist, but normal people don't walk that way, and I don't think it encompassed what you are trying to convey.

 

[Neapolitan Ice Cream]

I like the picture, but find the middle line a little hard to read.

On it, correcting now

 

[Neapolitan Ice Cream]

Big shout out to all you people, I want to get this right and your feedback is gold to me!

 

[OKW8297]

How about this approach?

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I like this much more

 

[Neapolitan Ice Cream]

Is that any better?

 

[fla4fun]

How about this approach?

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Is that any better?

I like this much better overall. It has a very calming quality to it, and it’s concise as far as the message it conveys. If I saw this ad at random it tells me that if I want to feel like I’m relaxed and calm I need to schedule a hypnosis session with you.

 

[sam_gordon]

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Is that any better?

Absolutely! I agree w/ @fla4fun. This makes me think "relaxation".

This is picky, but I'm going to suggest putting a 1-3pt black border around "Hypnosis". It blends in ever so slightly with the sky and the border should help break it out.

 

[LuvOrlando]

Yes

 

[disneychrista]

The last image is much better. The girl walking/strutting didn't say hypnosis to me. It gave more of a fitness vibe to me.

 

[Neapolitan Ice Cream]

Excellent, thanks guys!

 

[sam_gordon]

The other question is what is this for? Business card? Window sign? Billboard ad? Are you trying to attract people who know they already want to be hypnotized or someone who never considered they might need it?

 

[TiggerTrigger]

The original wasn’t necessarily sexist to me, but from an advertising perspective, it said your niche was weight loss targeted at women.

The subsequent post, with the more calming images, gives me somewhere between spiritualistic healing to day spa vibes. I’d still play with fonts and color schemes, but it’s probably the angle to lean into if you don’t have a specific target segment.

 

[_19disnA]

Newer ad seems more focused on your product. The original one seemed more like you were advertising a work-out/exercise program. Is this going to be a store-front vs. online business? Even the newer version doesn't provide enough detail to those who might be interested. Some might also assume from the name/image that you are affiliated with a religious organization.

 

[Neapolitan Ice Cream]

DONE! I'm not saying that there won't be changes, but I'm happy with it

My website is live! http://www.temple-hypnosis.com and https://www.temple-hypnotherapy.com - should now be optimised for mobile phones as well (FINALLY!) Should be OK following the DIS guideline as it's a PENDING service, I'm not making any money off it and won't be for a while yet.

 

[Luv Bunnies]

In terms of a photo that emphasizes "happy living" I think of a person who is comfortable in their own skin, no matter what that looks like. The image of the very fit women exercising looks like something I will never attain, therefore my brain might perceive that your program is not for me and I would immediately scroll past it.

What might get my attention is a photo of a more relatable person. The person could be any gender, but I'm picturing a women sitting around and laughing with a group of friends. Perhaps she is carrying a few extra pounds. Her make-up is not overly done. Her hair looks fine, but nothing fancy. But in the photo, the main thing that pops out is how well-adjusted and content this person is just being herself. That comfort helps her fully engage with and enjoy other people. That's the kind of image that might spark me to stop scrolling and take a closer look.