Blog Mickey also discussing pricing at CBS…
Recipe for Disaster? Exorbitant Menu Prices, 40% Cake Slice Markups Revealed for The Cake Bake Shop at Disney’s BoardWalk
While the exterior of the shop has been on display for years now, the menu hasn’t, and perhaps for good reason. The prices are exorbitant and have come as a shock to many. Not only are the prices out of alignment with what you’d expect from an already-expensive Walt Disney World restaurant experience, but they’re also out of alignment with other Cake Bake Shop locations.
Markups are not uncommon for third-party restaurants, but throwing significant markups on top of the already-high Cake Bake Shop prices at non-Disney venues could be a recipe for disaster.
The Charcuterie board is $10 more expensive than other Cake Bake Shop locations. The Pesto Burrata is $6 more expensive. The quiches are $10 more expensive. The sandwiches are $5-$8 more expensive. Even the peanut butter and jelly off of the children’s menu enjoys a 40% markup at Walt Disney World.
The list goes on and on. Gwendolyn’s Famous Earl’s Court Chocolate Cake will set you back $26 – a more than 50% increase versus her other locations. A lemon bar is $16 at Walt Disney World – nearly double the asking price at other Cake Bake Shop venues. Even Coca-Cola will make you search your wallet for a $10 bill. Insanity. Here’s a look at the two menus for The Cake Bake Shop, one for the restaurant and one for the bakery.
The crazy prices don’t stop at the restaurant, either. Next door at the bakery, cake slices are marked up more than 40% versus other Cake Bake Shop locations.
Disney choosing to go with The Cake Bake Shop concept remains a confusing one, and the prices certainly don’t help at all, but more on that in a separate article.
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