Bud Ice
Disneyland Knowledge
- Joined
- Aug 29, 2015
Inside the new prototype Disney Store
The store is about as far away from the original vision of the Disney Store as you can imagine. No longer an extension of the warm family friendly character driven Disney brand with its design, it is stark, focused on technology and interactive features. Even the facade reminds me of an Apple technology store more than something where you would expect magical memories to be made.
http://thedisneyblog.com/2017/11/13/inside-new-prototype-disney-store-century-city-ca/
The store is about as far away from the original vision of the Disney Store as you can imagine. No longer an extension of the warm family friendly character driven Disney brand with its design, it is stark, focused on technology and interactive features. Even the facade reminds me of an Apple technology store more than something where you would expect magical memories to be made.
http://thedisneyblog.com/2017/11/13/inside-new-prototype-disney-store-century-city-ca/