I don't get why you think it is ridiculous too. To me it makes the most sense of anything! If you have to eat, and you want good food, why not use it?? I'm guessing it will NEVER end. Like I said before, Disney is now filling up there resturants, and knowing it ahead of time. Why would they end that? Obviously it is a hit with guests as well, since you can't seem to get in any resturants due to the fact "too many" people are on the plan.
I think you are pretty much alone on this thought.
10 years ago I read in a book that make sure to make your reservations early as popluar places fill up fast. so even then you had to do some planning if you wanted to go to a table service meal.