Ask and you shall receive!!!
Ok, so I did a “little” number crunching...taking to account the following information provided by statista.com.
So...in 2016 DL reported an attendance of 17.94 million visitors.
Taking 17.94 million and dividing it by 365...that averages out to around 49,150 people a day at DL only. I'm going to round up to 50,000 although DL probably holds more than 50,000 (I mean Dodger Stadium holds 56,000), but this is just for information. But before we break down know much per day is made by Corp Disney, we need to break down some other info first.
First, the Non-AP costs for visiting ONLY DL:
Daily (baseline): $117
Two day: $210
Three day: $280
Four day: $305
Five day: $320
Now, we look at the prices of the APs from the APs POV, here's the broken down info per each AP (note the value per day is if the AP holder goes every day and ONLY to DL):
So. Cal $369
Total days: 162
Value per day $2.28
Deluxe $729
Total days: 315
Value per day: $2.31
Sig Pass: $999
Total days: 327
Value per day: $3.06
Sig+ Pass
Total days: 365
Value per day: $3.15
Now from the Business POV. Well it is hard to determine what day is a value day and what day is a peak day, I am going to set the baseline price of $117/day. So what does Corp Disney value the price of the APs (again ONLY visiting DL):
So. Cal (162 days): $18,954
Deluxe (315 days): $36,855
Sig (327 days): $44,799 (Parking Included)
Sig+(365 days): $50,005 (Parking Included)
What is Corp Disney losing from each AP sale based on the daily price they set at $117 and the number of days allowed to visit:
So. Cal: -$18,585
Deluxe: -$36,126
Sig: -$43,800 (Parking Included)
Sig+: -$48,856 (Parking Included)
There is no real accounting cost or lost here because that the differences between the lost if a single day price ticket going the same amount of days as the non-blackout days. And its not really recorded anywhere (that I'm aware of).
So how much does Corp Disney lose every time an AP visits (again just DL)?
So. Cal: -$114.72
Deluxe: -$114.69
Sig: -$113.94 or -$133.94 (Parking Included)
Sig+: -$113.85 or -$133.85 (Parking Included)
Now, going back to the daily attendance number of 50,000 attending DL.
Let's take a day where there are no black out dates at all, and all the APs can go, but the attendance is capped at 50,000.
So Cal: 7500 (15%) -$1,235,416.67
DP: 5000 (10%) -$573,428.57
SP: 5000 (10%) -$669,724.77 (remember this price include parking)
SP+ 2500 (5%) -$334,630.14 (parking included)
Daily: 15000 (30%) $1,579,500.00
2 Day 6000 (12%) $630,000
3 Day 4500 (9%) $420,030
4 Day 3000 (6%) $228,750
5 Day 1500 (3%) $96,000
$316,579.85
If we remove the parking from SP and SP+, then the profit would be $466,609.76.
Okay, now lets do a blackout date for both So Cal and DP, but still keep the number of attendance at 50,000
SP 5000 (10%) -$669,724,77
SP+ 2500 (5%) -$334,630.14
Daily 21250 (43%) $2,486,250
2 Day 8500 (17%) $892,500
3 Day 6375 (13%) $595,042.50
4 Day 4250 (9%) $324,062.50)
5 Day 2125 (4%) $136,000
$3,429,500.09
And again, if we remove parking for SP and SP+, then it would be $3,579,530
And this is just visiting ONE PARK. Yes, I have the numbers for doing a park hopper, but this information is good enough and I don't want to overload some people with crazy numbers.
Now many will probably criticize these figures and that's fine and all feedback is welcomed. If you find an error, please tell me so I can readjust my spreadsheets. Another point I should make... these are just fictional numbers made up based on the data provided through several websites. In fact, I really exaggerated with the AP attendance numbers per day because I do not believe that 7,500 So Cal pass holders will visit on a single day (though again I could be wrong). Next, this is based on that APs holders paying their passes all up front and not taking into consideration payment plans (and yes I have a spreadsheet for that too). Finally, these numbers are NOT to represent the actual figures. DIS will not release those figures. I'm just a numbers detailed person and when I get some free time at work, I do spreadsheets like this on a regular bases for fun. Yes, for fun! If you want me to run more realistic numbers, I'd be more than happy to.