Tink rules
<font color=teal>The kids in my family sometimes t
- Joined
- Dec 30, 2006
I like some of the colors
I haven't had a response at all...
I wonder if LL Bean made them sign some type of exclusivity agreement. You see stuff like that all the time. "Available exclusively at ... (insert name of store here)"
Kevin,
You pointed out on the show today that the 5% contribution that Hydroflask made on DIS purchases was to GKTW. I just noticed that on their website, they don't list GKTW as one of their charities that people can contribute to anymore. It's one thing to diss the DIS, but that money that's no longer going to GKTW is a problem too.
Really bad decision.
I guess I just don't see the problem with this. I mean, GKTW is probably the best charity there is, but as a business, it makes sense to donate to the charities that most closely align with your ideal customer. I think of hydro-flask, and I imagine their ideal customer is an outdoorsy-type person--a backpacker, hiker, bike rider--not theme park fans.
Likewise, I don't see a problem with hydro-flask limiting distributors. It's all part of branding. Going with my theory of their ideal customer, having their products limited to sporting goods channels more strongly associates the image of hydro-flask as a part of that lifestyle.
From the DIS's and Dreams' standpoint, it sucks. But sometimes in business, you do have to make decisions that will displease some customers to do what's best for the business in the long run.
The consumer got to pick the charity their 5% went to and there was a huge list.
This is poor business decision in my opinion.
I am not an "outdoorsy" kinda guy and I feel some personal involvement with the sale of several thousand units.
What if you went to buy a car and you were told that you couldn't...because you don't fit the mold. You are not the "right kind of person"? Still okay? Still want to support that car maker?
You go the grocery store and go to buy the same bread you've bought for years and the grocery manager tells you that this bread is only for certain types of people. Still okay?
I can come up with a bunch more...but you get the idea.
The consumer got to pick the charity their 5% went to and there was a huge list.
This is poor business decision in my opinion.
I am not an "outdoorsy" kinda guy and I feel some personal involvement with the sale of several thousand units.
What if you went to buy a car and you were told that you couldn't...because you don't fit the mold. You are not the "right kind of person"? Still okay? Still want to support that car maker?
You go the grocery store and go to buy the same bread you've bought for years and the grocery manager tells you that this bread is only for certain types of people. Still okay?
I can come up with a bunch more...but you get the idea.
What if you went to buy a car and you were told that you couldn't...because you don't fit the mold. You are not the "right kind of person"? Still okay? Still want to support that car maker? You go the grocery store and go to buy the same bread you've bought for years and the grocery manager tells you that this bread is only for certain types of people. Still okay? I can come up with a bunch more...but you get the idea.
But there are hundreds if not thousands of examples where you can't buy direct from a manufacturer -they have Rep's and distributors that handle the direct sales for them. It sounds like this is what their decision amounted to ..possibly.
The consumer got to pick the charity their 5% went to and there was a huge list.
This is poor business decision in my opinion.
I am not an "outdoorsy" kinda guy and I feel some personal involvement with the sale of several thousand units.
What if you went to buy a car and you were told that you couldn't...because you don't fit the mold. You are not the "right kind of person"? Still okay? Still want to support that car maker?
You go the grocery store and go to buy the same bread you've bought for years and the grocery manager tells you that this bread is only for certain types of people. Still okay?
I can come up with a bunch more...but you get the idea.
The stupid part on hydroflask is that you not only helped sell thousands of.them...but you provided a lot of free word of mouth advertising...They still advertise the custom feature...so if I wanted to buy a bunch for a company party...but I imagine I'd have to pay retail...
They don't seem to value the people who helped them on the way up...