Something I feel strongly about and have shared when asked by parents of younger children how we handled college costs.
From the time our kids were entering middle school we told them - we will NOT pay for tuition. We will pay for room & board, books, car & related expenses and basics (clothes, cell phone ...). Tuition varies widely by choice and can be covered in many ways. They did have (and knew it) a college savings account that we pressed on them would be for graduate school or a down payment on a home. We did not want them depending on it for undergrad. THEY would have to find a way to pay for undergrad tuition = scholarships, jobs, instate tuition. By time they were starting high school we were pulling up college websites, looking at the programs offered, virtually touring the campus and most of all = calculating the cost of attending. This helped to narrow it down to what was in range financially, appealed to them, had programs they were interested in and many other factors that were important to us.
Without a long story of each kid; there were lots of serious talks about college, what you make of it, what you take away from it and how it's a stepping stone to the next part of life. We most certainly talked plenty about costs. They got jobs in high school to save (and still played sports year round), they made final decisions on instate (although there were acceptances and scholarships from out of state) and they got scholarships. We lived very tight to cover the part we promised. Both graduating college with their college funds in place. DD is halfway through out-of-state grad school using her savings, but due to her hard work gaining two jobs with the college for instate tuition and a free class will graduate with some savings left over.
I do feel getting an education is important but there are lots of ways to do it. DH went to a community, transferred to a private and got his graduate from a private. His parents could only afford the community and he paid the rest. I got my undergrad via private but lived at home, worked full time and went to school full time at night. There are so many options out there now. Be sure to dig through their scholarship pages as they are probably not going to help you until you apply, get accepted and submit FAFSA. Knowing what they can even provide is helpful. The online calculators are a real eye opener for many. I know when I first did one I was surprised. I will say from DD experience - she was offered LOTS of scholarship money by the small private schools. Don't rule them out. Oh and when she told one school she still couldn't afford they came back with even more money.
Food for thought: Their grandfather says to them all the time - when you start dating someone the first thing you ask is how much student debt they have as it will dictate your lives. It certainly has made an impression with them. Many of the stories here have proven his point.
I wish everyone luck. Whether you can save for them or not, you can still educate yourself on the process, the costs, the options and begin the process early. Many scholarship opportunities allow even middle school students to begin applying. Start them early. It helps them begin to understand.
Here is a site I have read through that has some good pointers. Sign up for their emails.
http://diycollegerankings.com/
Order this book for all the scholarships out there, put aside time, have them apply to as many as they can. Nothing to lose. If nothing else it's a learning process.
http://www.amazon.com/Ultimate-Scho...d=1462935579&sr=8-2&keywords=scholarship+book