The Expert
Has been to every Disney park in the world
- Joined
- Nov 8, 2009
Bob Iger traded Al Michaels to NBC to get back the rights of Oswald. I think Disney should lean harder into the character and make him the main character of the marathon. After all, how many other characters have the same backstory?
“Disney CEO Bob Iger crafted an agreement with NBCUniversal in 2006 that would bring Oswald back to The Walt Disney Company. Iger—knowing how important Oswald was to the Disney family and the company’s legacy—traded the contract of sportscaster Al Michaels to NBC for the rights to the character.”
https://thewaltdisneycompany.com/oswald-the-lucky-rabbit-anniversary-disney/#:~:text=Disney CEO Bob Iger crafted,the rights to the character.
As the leader of the resident Oswald cult around here, I concur!
My favorite part of the story is how how losing Oswald lead directly to the creation of Mickey and the long term success of the company. Triumph in the face of despair and failure!