miztressuz
DIS Veteran
- Joined
- Feb 23, 2011
I don't know they'll go after co-brands. That could really piss off the cobrands who would find themselves either having to give courtesy points to customers or telling their customers to take a hike and talk to Amex, either way the cobrand is the one now taking the heat. It would also mean Amex showing they were an incompetent credit card partner. I don't know what sorts of clauses are in those partner contracts but, just spit-balling here, I think there must be something about if one of them demonstrates egregiously incompetent behavior that damages the other's brand the other can bail- or be given a bunch of money... watch all co-brands get clawed back tomorrow.
Yeah, there's a lot more moving parts when you get partners involved and why I don't think we'll see it too soon if it happens. While nothing is impossible, it's much harder to do something like this with partner agreements, for many reasons and especially the ones you've outlined. AmEx could make a case to their partners and come up with a new/side agreement for the situation but it's a lot of work and might actually cost more than they lost. So that's why I'm 50/50. It'd have to be a winning prospect to move forward with it (they'd still save money even after the work) and not just be a principle play to show "gamers" that they're serious.
But then again it's AmEx, maybe you're right and we all get those emails on Monday