I've said this on these board before and I'll say it again...Disney's parks haven't been for "the masses" in a long time. Overpriced lodging (all levels, including "value"), food, souvenirs, experiences, extras, etc. Now factor in flights and time off of work (a good portion of this country doesn't get paid time off).
I mean come on, there were like 10+ dessert parties. There is an arrival basket with $35 worth of stuff they sell for $349. Nothing is priced in reality.
They have one job...to get as much money out of you while you are there. Then rinse and repeat for the next guest who takes your place.
Right now, there is a pent up demand for all things travel. That won't last forever. Disney knows people have started to gravitate and become more comfortable with VRBO and off-site lodging. They need to get out ahead of that and make their "Deluxe" properties more attractive. They will soon be booking into 2023 (when most of this "revenge travel" should be subsiding). This is an effort to make sure those Deluxe rooms keep getting booked.
They don't need to offer this to the current crop of Deluxe guests. Most Deluxe properties / DVC are close to being sold out from Oct 1 - the end of the year. This is an effort to maintain that going forward.
I mean come on, there were like 10+ dessert parties. There is an arrival basket with $35 worth of stuff they sell for $349. Nothing is priced in reality.
They have one job...to get as much money out of you while you are there. Then rinse and repeat for the next guest who takes your place.
Right now, there is a pent up demand for all things travel. That won't last forever. Disney knows people have started to gravitate and become more comfortable with VRBO and off-site lodging. They need to get out ahead of that and make their "Deluxe" properties more attractive. They will soon be booking into 2023 (when most of this "revenge travel" should be subsiding). This is an effort to make sure those Deluxe rooms keep getting booked.
They don't need to offer this to the current crop of Deluxe guests. Most Deluxe properties / DVC are close to being sold out from Oct 1 - the end of the year. This is an effort to maintain that going forward.