Yes, I was loose with my choice of words when I said "nobody."
My point is, it's generally used in small circles among young, college-educated progressives, particularly when it comes to gender issues as opposed to sexuality. If you asked random moderate mother-of-two in Ohio, she'd understand what you mean when you say you're a lesbian. If you told her you were omnigender or demigender or gendervoid, she'd look at you like you had six heads.
I'm not making a claim as to whether that's good, bad, or indifferent, but it is what it is. Disney can't survive as a niche progressive entertainment company, nor could they survive as a right wing entertainment company. They need to be squarely in the mainstream because their business model is based on volume and universal appeal.