I didn't read through all the responses, but this is my theory on what they're doing (besides trying to make more money, ha!). With the survey question circulating recently about adding a $15 per night resort fee, which would include EMHs, magical express, resort transportation, magic bands...you know, all the things that are currently free as part of staying on property? If this resort fee ends up becoming reality, well, now Disney has just put a quantifiable price on what exactly EMHs are worth for guests not staying on property. They can now say, hey, as part of staying on property, this $15 per night resort fee includes EMHs which on other days, guests are paying hundreds of dollars for. What a bargain! Then they're hoping most people forget that this was a free perk offered previously to get you to stay on property. Super sneaky, and Disney makes tons of money either way. Ugh. Again, my theory only...