While I haven't bought a subscription, since they provide full recipe cards, I tried out a few of their recipes... The food was pretty tasty, so the recipes seem on point. That being said, I paid 1/4 the price they charge to buy the food from my local grocery store, and that was buying exactly what they provide, I could have made a few substitutions (ie iceberg lettuce for hydroponic bibb, bulk mozzarella vs. the pearls the recipe called for, etc.) to make it even cheaper. My advice, use their site for recipe ideas, but go out and buy the food yourself.
I've been doing Blue Apron for 18 months. Since it's just my boyfriend and I, I do the dinner for 2. It's $60 a week for 3 meals. There's plenty of food. I love it. In 18 months, there have been 3 dishes that I didn't like and all 3 of those were pasta dishes (many of the pasta dishes are very good). I usually get one meat dish (either beef or pork), one chicken dish and one "other" that is either fish or vegetarian. I love the convenience of it. Many of the dishes include spices or spice blends that would cost a fortune to buy and I would never use the rest of the bottle. We are very adventurous eaters and I would think people who didn't like Asian or Middle Eastern spices would have more difficulty as these are not plain meals.
Their customer service is fantastic. I've twice had something missing and in both instances, I was credited in full for the meals. They distribute locally so I would imagine that the problem of missing items is a regional issue.
The quality of the ingredients is very good. You can't really compare bibb lettuce to iceberg IMO but if that type of stuff doesn't matter to you, you probably won't see the value in Blue Apron. I've learned a lot about cooking and flavor profiles and I continue to get these weekly boxes because I find that I enjoy making the dishes and except for those 3 pasta dishes, the meals taste better than anything I've cooked from my own stash of recipes.
While I haven't bought a subscription, since they provide full recipe cards, I tried out a few of their recipes... The food was pretty tasty, so the recipes seem on point. That being said, I paid 1/4 the price they charge to buy the food from my local grocery store, and that was buying exactly what they provide, I could have made a few substitutions (ie iceberg lettuce for hydroponic bibb, bulk mozzarella vs. the pearls the recipe called for, etc.) to make it even cheaper. My advice, use their site for recipe ideas, but go out and buy the food yourself.