Check Post #18 of the Everything About WDW Tickets locked sticky in this forum. You can get directly to the sticky by clicking on the link in my signature.
There is always speculation about everything. This policy was only announced July 30. That was just a week ago. But the notice did not give any ending date but did say that the dates could change without notice.
The policy said "Effective August 2, 2009", as well as saying renewal had to be within 30 days on either side of expiration, which kind of gives a hint.
Are you implying that this deal will likely be over within 30 days, or just that it is for passes which expire beginning July 2? Forgive me, I haven't gotten much sleep lately...