This is probably the same program we offer thru our checking club at the bank I work at. You choose $10 worth of coupons, send in $1 or $2 shipping, receive $11 or $12 coupons back - you select what you want such as Cheerios, etc so you get exactly what you would use. I have yet to do it but a gal I work with said it is the most underused product and she swears by it. One of these days I will get around it to. I believe the coupons have a minimum expiration of 90 days or something along those lines.
I also swear by AAA Plus- It's a little costlier - $135 or so for myself, dh & 17 year old son, but peace of mind is a wonderful thing. We just used the wrecker this winter when ds hit a deer - he hauled us right to our yard and wouldn't even take the tip my ds tried to give him. When my mom & dad were 165 miles away one time, it got them back to 65 miles or so (you can be taken anywhere) and that was close enough for my dh to run down with the part when he got off work in the middle of the night and fix the car. The driver then sat and had supper with them (they bought as his tip) and chatted away to keep them company for awhile while they waited.
When we were stranded with a flat, AAA even called back to make sure we were on the road again and the truck had arrived within a satisfactory time period.
PS-my aunt paid $35 or $45 to get her keys out of the car - wouldn't take long to offset that annual fee!