I've seen a plain Krispy Kreme go all the way from being formed, into the proofer and fryer, get plain icing, past the cashier and into my mouth. So my reaction is that any donut that needs to be both oversized and covered with pink goop in order to be a "thing" is a donut that's not good enough on its own.
Sadly, KK never broke through the DD stranglehold in my neck of the woods.