Everything fashion name goes on sale however that would be the styles and or sizes that do not sell well towards the end of the season. UGG is large and popular enough to control the pricing. Any legitimate store will have the same price otherwise UGG will not allow the store to sell the product or better wording Ugg will not sell to that store. If she wants a classic or popular style buy them through whatever legitimate store offers the best back end rewards or credit card rewards or like. Note there are plenty of fakes with any big fashion brand name so the best price from a search could get you fakes. And yes those 30 quality boots are over 100 and up with a label. We use to buy 10 for a dollar T shirts press a certain name logo for the season on the front sew on a label in house and people would gladly give us the 89 retail and yes we were the legitimate manufacturer for everything that name.