Discount timing?

So today the Disney Parks Blog is advertising a discount that will be offered starting Nov 14. That feels super unusual to me, announcing a 'coming soon' discount. I can't see why they would benefit from doing that from a marketing perspective but it might point to them just trying all kinds of new things because bookings are looking poor.
 


So today the Disney Parks Blog is advertising a discount that will be offered starting Nov 14. That feels super unusual to me, announcing a 'coming soon' discount. I can't see why they would benefit from doing that from a marketing perspective but it might point to them just trying all kinds of new things because bookings are looking poor.
I agree - so weird to announce a discount that is coming in 5 weeks. There are so many different discounts it’s hard to keep track. The bigger question they need to be asking themselves is why booking are soft to begin with! Hint Disney: it’s not just price.
 

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