I agree that the word Cake may drive some traffic away. While those who like cake may want to check it out, the name doesn't imply that it serves actual savory and cooked foods - so many may skip it entirely when browsing lunch of dinner options, because they might not even realize it has foods other than baked goods. I admit I thought that myself when I heard about it. While I'd still prefer a more pub-grub type spot, I'm a little more optimistic after reading some of their other menus, which do have salads, sandwiches, and hot meals - I'm willing to try it at least once and see before forming my opinions about it.