I mean, I guess a more charitable read to it would be that if there's a family with a lot of kids, they might feel better about dropping $7 per kid for something the kids will probably play with, rather than $15 per kid for a pin, and all the kids in the family would probably want their own scavenger hunt print out, so... *shrug*
I just wish there were some cute figment pins. Are there even any current figment pins right now? I kind of want to go on a figment collection spree, but I can't make myself drop $30 for ears.