I would have to agree with you and also add that I am not surprised because they need to recoup the lost money from somewhere. What I mean by lost money is the amount of ride pictures sold has probably dropped drastically since almost everyone has a camera of some kind in their pocket.
They can just snap a picture of the screen when they come out of the ride and keep moving right along without dropping a penny. Not a surprise at all.
Now...I am off to order my $99 pre-pay before that one jumps up too.