But what does it mean for select merchandise?
You have to click the tiny 3 footnote:
Offer and offer elements including, but not limited to, participating locations and eligible items, are subject to availability, capacity limitations, closures, and additional restrictions and exclusions, may change or be canceled without notice, and are not guaranteed. A $50 minimum pre-tax single transaction merchandise purchase is required to receive discount. Must use your valid Disney Visa Card and/or Disney Rewards Redemption Card as form(s) of payment at the time of purchase for full amount of purchase and mention this offer. Discount is not valid on previous purchases or on purchases of the following: ticket media, Disney Gift Cards, Theme Park admission, arcades, tobacco, alcohol, outdoor vending (e.g., in-Park balloon vendors, glow vendors), Add-a-Dollar (Disney Conservation Fund), postage stamps, rentals (e.g., strollers, ECVs), personalization, Disney PhotoPass® purchases (e.g., purchases through any application, website or onsite sales location), Memory Maker and Memory Maker One Day, Capture Your Moment and other photo sessions requiring reservations, select print packages, original or consignment art, select limited editions, select collectibles, select specialized toys, select specialty items (including, without limitation, one-of-a-kind art, Disney-branded original art, celebrity memorabilia, framed Disney Dollars, Artist Sketch Program, framed Disney Gift Cards, framed ticket media, Walt Disney Classics Collection, handmade products (physically touched by an artist/vendor) and artist-signed Vinylmation), purchase-with-purchase offers, select reusable shopping bags, newspapers/periodicals, books, sundries, pantry/prepared foods, digital/video/disposable cameras, film, consumer electronics (including, without limitation, MP3 players, video players, video games, DVDs, Blu-ray™ disks, CDs, videos, and software media), national branded fragrances, treatments and cosmetics, Lladró®, Swarovski® Crystal, Tiffany & Co.® Jewelry, Bvlgari®, handmade items, special orders, live auction artwork, select product launches, select premium branded items, Bibbidi Bobbidi Boutique, Savi’s Workshop – Handbuilt Lightsabers, and Droid Depot packages, phone, internet, email or mail order purchases, shipping or taxes. Discount is not available at games, Cast Connection, Disney’s Character Premiere, Disney’s Character Warehouse or Walt Disney World® Resort Operating Participant locations and any other locations or kiosks that are not owned or operated by the owners of the Walt Disney World® Resort, except for ALEX AND ANI®, Arribas Brothers locations (Crystal Arts by Arribas Brothers, Silhouette Portraits, Crystal Arts stores and kiosks), Basin®, Basin White®, Chapel Hats (store and kiosk), Columbia Sportswear Company, Good Fortune Gifts and House of Good Fortune, Joffrey’s coffee/tea kiosks and Tea Traders Café by Joffrey’s, Just Fun Socks, Levi’s®, Luxury of Time, Melissa Shoes, Origins® at Disney Springs®, Sanuk, Shop for Ireland at Raglan Road™, Sperry, Stance, Sugarboo & Co., Tommy Bahama, UGG, and Volcom. Not valid in combination with other offers, discounts or promotions. Separate Theme Park admission and Theme Park reservation may be required. Discount is for personal use only and may not be transferred or used to purchase merchandise with the intent to resell the merchandise.