MyMagic+ Payoff - I Don't Get It

[krichie]

Originally Posted by rlduvall

I do not agree with this logic completely. DVC is one of their most profitable divisions and they are constantly building new DVC resorts to sell. I cannot see them now alienating all those potential new buyers of DVC, leaving DVC properties unsold for years.

I agree. I was even thinking that they could be using this to encourage more people to join DVC. There seems to be an increasing market for DVC point rental, and Disney does not benefit from this the same way if a renter paid Disney to stay on property. If they tie magic+ and free fastpasses to DVC, ensuring that only the DVC owner can make the arrangements, perhaps they hoping to create a deterrent for owners who rent out points. Also, if it seems easier to just join DVC instead of having to work through a third person to arrange minute trip details, it could make joining DVC more appealing.

[disneynutz]

Originally Posted by krichie

I agree. I was even thinking that they could be using this to encourage more people to join DVC. There seems to be an increasing market for DVC point rental, and Disney does not benefit from this the same way if a renter paid Disney to stay on property. If they tie magic+ and free fastpasses to DVC, ensuring that only the DVC owner can make the arrangements, perhaps they hoping to create a deterrent for owners who rent out points. Also, if it seems easier to just join DVC instead of having to work through a third person to arrange minute trip details, it could make joining DVC more appealing.

Over 50% of DVC buyers are first timers and a good percentage of those really don't fully understand what they are buying. They take the sales info to heart and don't read the fine print, why should they, it's Disney.

Disney won't offer anything extra unless they have to and every resort built has sold out.

Bill

[*NikkiBell*]

Originally Posted by disneynutz

Over 50% of DVC buyers are first timers and a good percentage of those really don't fully understand what they are buying. They take the sales info to heart and don't read the fine print, why should they, it's Disney.

Disney won't offer anything extra unless they have to and every resort built has sold out.

Bill

I disagree. While I am sure that there are a few naive buyers, I find it difficult to believe that a large percentage of new DVC owners don't fully understand what they're buying. DVC costs thousands of dollars. It is similar to buying a house. I can't see someone shelling out all of that money without responsibly reading the fine print and looking at the contract closely. If that really is the case, then I am afraid society is in even worse off shape than I originally thought.

Originally Posted by doconeill

Everything indicates FastPass+ will be available to ALL guests - eventually. It will be rolled out gradually, but not in a way that I'd expect would drive resort stays. The rollout might be pretty aggressive, actually, but will start with resort guests. Scuttlebutt says select resorts will start, BWI being the first (although there has been some mention of Beach Club on the boards).

Even MyMagic+ seems to be geared for all guests. Resort guests will automatically get MagicBands, and all the other features, unless they opt out. Non resort guests can purchase MagicBands to use in place of an RFID-enabled ticket. And from the website, it looks like you may be able to tie a credit card to your account, which might allow direct charging via MagicBand similar to resort guests. Bot certain it will work that way though.

Right, and the press releases all state that FP+ and MagicBands will be available to both non-resort guests and AP holders. With this being said, I think what they're going to do is have a cost for those staying off-site associated with the program. In turn, more people will hear about this "wonderful system" and want to stay on-site. As far as AP holders, one would hope that they'll make it free of cost to those who live close enough to drive to WDW. Either way, we know that Disney has to somehow make up the money spent on FP+, and I think booking as many guests on-site as possible might be one of the ways to do this.