Cinderella's New Look

[tcp0421]

Originally Posted by Disney_Princess83

The difference here is that Snow White was made in 1937, Cinderella was made in 1950, Sleeping Beauty in 1959, Rapunzel was made in 2010. I can't see why they needed to change Cinderella or any of the Disney Princesses. They didn't need to be "modernized", they already make Disney an unimaginable amount of money. The changes aren't going to get people MORE people to buy Disney Princess merchandise and movies. I'm not saying the changes will STOP people from buying merchandise either. But I personally don't like the changes, on Cinderella or any of the other Princess changes either

I agree with you 100%. Not that I don't like the new looks because I think the dresses are beautiful.

[Disney_Princess83]

Originally Posted by tcp0421

I agree with you 100%. Not that I don't like the new looks because I think the dresses are beautiful.

If it were just the dresses, I could get used to the changes. Jasmines "new outfit" looks terrible though! But it's the fact that they've changed their faces too! Outfits can change, I'll even bend to hair changing (although Belles now looks like a mess, I loved her half updo from the movie! ) But now they have even changed their facial structure. Cinderella now looks like a Barbie doll dressed up as Cinderella and the other Princesses don't look far behind her. I'll be be sad once they have changed them in the parks.

[tcp0421]

Originally Posted by Disney_Princess83

If it were just the dresses, I could get used to the changes. Jasmines "new outfit" looks terrible though! But it's the fact that they've changed their faces too! Outfits can change, I'll even bend to hair changing (although Belles now looks like a mess, I loved her half updo from the movie! ) But now they have even changed their facial structure. Cinderella now looks like a Barbie doll dressed up as Cinderella and the other Princesses don't look far behind her. I'll be be sad once they have changed them in the parks.

I didn't know jasmine has changed. Yeah I think they should just leave them alone.

[Disney_Princess83]

Originally Posted by tcp0421

I didn't know jasmine has changed. Yeah I think they should just leave them alone.

Yes. Jasmines hair has changed slightly (her fringe and she now has a lone curl) and her outfit is changed Sparkles aside (since all the dresses are going to be sparkly now) her pants now have an extra layer of "material" over them. It's hard to explain but on the Disney Store there is a picture of her new pants.

http://www.disneystore.com/jasmine-t...07762/1000228/

[tcp0421]

Originally Posted by Disney_Princess83

Yes. Jasmines hair has changed slightly (her fringe and she now has a lone curl) and her outfit is changed Sparkles aside (since all the dresses are going to be sparkly now) her pants now have an extra layer of "material" over them. It's hard to explain but on the Disney Store there is a picture of her new pants.

http://www.disneystore.com/jasmine-t...07762/1000228/

Thank you for the link. I really do think its a shame.

[Disney_Princess83]

Originally Posted by tcp0421

Thank you for the link. I really do think its a shame.

Me too!

[mom2rtk]

Originally Posted by Disney_Princess83

Yes. Jasmines hair has changed slightly (her fringe and she now has a lone curl) and her outfit is changed Sparkles aside (since all the dresses are going to be sparkly now) her pants now have an extra layer of "material" over them. It's hard to explain but on the Disney Store there is a picture of her new pants.

http://www.disneystore.com/jasmine-t...07762/1000228/

Yuck. And I actually liked Cindy's new gown.

I'd like to think this is just a merchandising phase, sort of like when they dressed all the princesses in gold for a while. But since they are changing the look in the parks too, I'm not so sure about that.

[Disney_Princess83]

Originally Posted by mom2rtk

Yuck. And I actually liked Cindy's new gown.

I'd like to think this is just a merchandising phase, sort of like when they dressed all the princesses in gold for a while. But since they are changing the look in the parks too, I'm not so sure about that.

I think this is a complete change, at least for the time being. If it was just the merchandise, I could live with that. I just couldn't buy the merchandise as I really don't care for the new looks. But since they are also changing the looks in the parks now too.... very disappointing.

[t_daniels]

The parks don't bother me, since the facial changes are my biggest problem.

[fitzperry]

Originally Posted by t_daniels

The parks don't bother me, since the facial changes are my biggest problem.

I agree. Their looks aren't historically accurate; it's more that they represent the time period during which the films were made. They're classics, and I hate to see them modernized.

[Disney_Princess83]

Originally Posted by fitzperry

I agree. Their looks aren't historically accurate; it's more that they represent the time period during which the films were made. They're classics, and I hate to see them modernized.

Exactly this! There is no need to "modernize" them. I don't see exactly what Disney is hoping to "achieve" by giving them an updated look. The fact that they are also changing their faces

[bwang123]

Originally Posted by Disney_Princess83

Exactly this! There is no need to "modernize" them. I don't see exactly what Disney is hoping to "achieve" by giving them an updated look. The fact that they are also changing their faces

i bet their marketing department know$.

[starrynightrose]

Originally Posted by bwang123

i bet their marketing department know$.

This is true.

Marketing looks at trends in population data. We had to do the same thing in our Girl Scout Council when we went though Strategic Learning for the merging of the legacy NH and VT councils 5 years ago. The biggest fact was that in our two states, the population of potential girl members was (and still is) going down! The national organization, GSUSA, discovered this as a trend nationwide. This combined with the fact that Girl Scouts had to compete with other extra curricular activities was causing a decline in membership. To continue retention of the current members and market to those girls we were losing to other activities, the program had to change. Girl Scouts began offering different paths to participating in the program, such as the traditional troop, one path where girls only attend camp, online troops, an independent pathway, and other different paths. GSUSA also changed the structure of the program. Girls went from learning skills by earning badges to learning their leadership skills through a Journey where they were the ones that designed their program, yes badges are still earned, but they are not the focus of the program anymore. All of this was was done with input from the girls that the program was serving. (I realize I must sound like someone who was a part of this process, however a lot of this information came from a book that was written by the former CEO of GSUSA; it's "Tough Cookies" by Kathy Cloninger. I also learned a lot talking to my mother who was involved with the Strategic Learning for our new council).

So what does this have to do with Disney refreshing the looks of the princesses? Remember the trend of girl population going down? Disney probably discovered that same fact and found that the interest in princesses was waning. So just like the Girl Scouts, they realized something had to change. They had to change the way they marketed the line. A change in marketing wouldn't be effective if something else didn't change, which is why the refreshing of the looks comes into play, they needed something new to market. So this just me speculating on Disney Marketing's part, but it's based on the lessons learned from Ms. Cloninger's book.

[rantnnravin]

Originally Posted by bwang123

i bet their marketing department know$.

There was a marketing department involved in the creation of "New Coke" too

"To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.

That's the day The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

The Coca-Cola Company introduced reformulated Coca-Cola®, often referred to as "new Coke®," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States."

[CandiceH]

Originally Posted by rantnnravin

There was a marketing department involved in the creation of "New Coke" too

"To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.

That's the day The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

The Coca-Cola Company introduced reformulated Coca-Cola®, often referred to as "new Coke®," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States."

I am betting that move was motivated by $$. . as in they wanted to move to using corn syrup instead of sugar. . .which is why coke has NEVER tasted the same since.

The change in the princesses is very sad. . . . cinderella's hair looks like she rolled out of bed and pulled it up in a ponytail bun. And the packed on makeup frankly looks trampish. . .but with the sexualization of our young girls before they even hit middle school (just look at the popularity of pageants and how they tart them up), that is the market I guess they are going after. . Next they will remake the whole movie to make her thinner, messier and with a lot more makeup. So disappointing, with our trip looming in 60 days. So glad my daughter had her photo taken with them all last time.