MyMagic+ Payoff - I Don't Get It

[krichie]

Originally Posted by rlduvall

I do not agree with this logic completely. DVC is one of their most profitable divisions and they are constantly building new DVC resorts to sell. I cannot see them now alienating all those potential new buyers of DVC, leaving DVC properties unsold for years.

I agree. I was even thinking that they could be using this to encourage more people to join DVC. There seems to be an increasing market for DVC point rental, and Disney does not benefit from this the same way if a renter paid Disney to stay on property. If they tie magic+ and free fastpasses to DVC, ensuring that only the DVC owner can make the arrangements, perhaps they hoping to create a deterrent for owners who rent out points. Also, if it seems easier to just join DVC instead of having to work through a third person to arrange minute trip details, it could make joining DVC more appealing.