Disney 'Magic Band' RFID bracelet revealed!!

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Originally Posted by clayyea

I love this idea. Last trip my wife lost her KTTW and panic ensued. Of course we were able to call right away and have it canceled and was able to pick up a new one at the Resort, but the bracelet is better. No more taking your cards out of your pocket, purse or lanyard.

While they are already tracking the use of attractions, the RFID technology will allow near real time collection of data. This should allow them to make changes faster and provide a better experience.

Yes I didn't realize the idea of not carrying an extra card. I hate every time pulling the card out usually in a hurry hoping not to loose anything else you have in your purse or wallet. The brackets is looking better.