Originally Posted by chartle
I think its because Disney want to control it all and doesn't want someone else controling part of what they own.
Let's say the own the theme park rights and Lucus decides to sell the comic book rights to someone else. Disney now has no control over what that character does in the comics. They want it all from snout to tail.
Exactly. Remember how Universal got Harry Potter in the first place? J. K. Rowling was in talks with Disney first. They refused to give her the level of creative control she wanted (no doubt envisioning Harry Potter meet-and-greets, enormous shops with a wide variety of stock Disney merchandise, a few Potter-themed items, and a whole wall of Potter-and-pals Vinylmation). When the talks broke down, Universal caught her on the rebound and showed her they could be true to her vision.
Which is why I find the idea of Disney and James Cameron working happily side-by-side to be frankly astonishing. I'll believe it when I see it!